Hey,

Here are some exploding trends we
think you should know more about.

The recently-launched Goli Gummies is pouring money into ads, driving over 300k visits to their site, goli.com, up from 14k in April (respond “Goli ads” to this email to see their full set of 120+ Facebook ads).

While the health benefits of apple cider vinegar – the core ingredient in Goli gummies – are hotly debated, it has been relaunched over the past few years in different forms. Each time, it has seen strong interest. From 2017-2018, the apple cider vinegar peaked, from 2018-2019, apple cider vinegar pills peaked, and this summer, interest in apple cider vinegar gummies rose for the first time.

This change in form factor seems to have come about after consumers demanded something better tasting and more convenient to consume while on-the-go, as it’s often consumed just before meals. With consumers struggling to find time to fit in their health routines, products like Goli gummies and portable blenders, which we featured early this year, are rising to fill the need.

With nearly everyone hunched over their phones around the clock, the rise in back and neck pain comes as no surprise. Online discussion of these pains and DIY solutions has been on the rise since the first iPhone launched.

Though there are two different types of posture correctors, the more notable type is a small hardware device that users stick to the back of their neck. The product uses a 3-axis accelerometer to detect when users are slouching and buzzes them lightly in an effort to condition good posture.

As popularity grows, drop shippers are rushing to source and list the high margin product, which sells for as much as $80-$100 (depending on the model) and costs merely ~$6.50 to manufacture.

While most health topics have a very noticeable immediate popularity spike in January (new year's resolutions), posture correctors’ January spike is less noticeable because of the strong sales from Q4 holiday spending. This strong Q4 popularity is because of the high price relative to other health products.

Beeswax wrap – kitchen food wrap made from beeswax paper – has already beat our Saran Wrap, Reynolds, Glad, and Kirkland to take the #1 rank in Amazon’s Household Wrap category.

In addition to being part of the larger shift towards zero waste products, these beeswax wraps keep fruits and vegetables fresh for longer than plastic bags because of the natural antimicrobial properties.

Despite the higher price tag at about $18, beeswax wraps can come out to a similar price considering they’re reusable and last around a year. This compares to plastic wrap’s one-time use then – according to Amazon’s “most common” label on the subscribe and save feature for plastic wrap products – repurchase every few months.

As environmentally-friendly products gain greater adoption, we’ll start to see economies of scale kick in and yield lower prices to compete with traditional products. To learn more about seeing trending consumer products, respond “consumer products” to this email.